Mobile data volume is set to increase sevenfold over the next six years, with video’s share increasing from 50% to 70%. The smartphone looks to be in the driver’s seat!
The key problem is that video and audio can be impeded by the effects of network latency. Slow networks can leave the reputations of customers – whose own ‘consumers’ use video for a variety of reasons – tarnished.
In a commercial situation, this could lead to lost business. A fast network from any datacentre will in contrast engender confidence. You can’t accelerate it all because it’s going at a fixed speed.
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