data security

IT PRO Portal Talks About Data Security

IT PRO Portal recently published a piece about the importance of data, data management and data security in relation to increasing sales around the festive period.

In it, the journalist explains…

In order to capture e-commerce and m-commerce customers, Eric Savitz discussed ‘Why Big Data Is all Retailers Want for Christmas’ in his 12th December 2016 article for Forbes magazine. Ahead of Black Friday he wrote: “As retailers settle in for…their biggest selling season of the year, the use of big data has become a critical force in growing sales [because] big data is helping retailers to stay in front of a new breed of consumer, the omni-channel consumer, and the avalanche of data they are generating.” So if they were to write to Santa for their own gift, retailers would only want big data for Christmas.

In the piece David Trossell also explains why big data is so valuable and, as a precious commodity, data security needs to be properly considered:

All this data is highly valuable and all the data from last year is just as valuable. It is also the time when everything is working its maximum. It is at such times as these that some of the day-to-day tasks are pushed into the background as everyone is trying to update the website, fighting fire etc. It is exactly this time that disaster recovery and back up are key. If the worst does happen, you need the freshest data available for recovery. Moving this data off site securely and efficiently is paramount.

CLICK HERE to read the full article on IT PRO Portal


Data Center Journal talks about how to secure Santa’s data sack

E-commerce demand often peaks before and after Christmas. Its traditions about giving to friends and family offer it the inertia to become perhaps the biggest retail event of the year. Retailers are constantly looking for new ways to increase their sales, and so it makes commercial sense to jump on Santa’s sleigh at a time when large swaths of consumers are most likely to spend their hard-earned money.

David Trossell, CEO and CTO of data-acceleration company Bridgeworks, explains, “There is the old adage that unless you have it on the shelves you can’t sell it, so the worst fear of any retailer coming up to Christmas is whether he has the right stock and does he have too much or too little stock.”

He adds, “As we know with the Internet, brand loyalty is only a click away, so the retail industry has made massive leaps over the past few years on analyzing big data, scraping conversations off social media to understand what is trending and what your opposition is doing.” He believes retailers ignore these tools at their peril.

CLICK HERE to read the full article on Data Centre Journal.



David Trossell speaks to Cloud Tech News about how to support video with mitigated latency

Mobile data volume is set to increase sevenfold over the next six years, with video’s share increasing from 50% to 70%. The smartphone looks to be in the driver’s seat!

The key problem is that video and audio can be impeded by the effects of network latency. Slow networks can leave the reputations of customers – whose own ‘consumers’ use video for a variety of reasons – tarnished.

In a commercial situation, this could lead to lost business. A fast network from any datacentre will in contrast engender confidence. You can’t accelerate it all because it’s going at a fixed speed.

CLICK HERE to read the full article on Cloud Tech News!


Digitalisation World talks to us about why IT service continuity is your best insurance policy

Nov 17th, 2016

Digitalisation World | EMEA

The severe floods that hit the north of England and parts of Scotland not so long ago devastated both homes and businesses. This leads to questions about whether the UK is sufficiently prepared to cope with such calamities. On 28th December 2015 the Guardian newspaper went so far as to say that the failure to ensure that flood defences could withstand the unprecedented high water levels would cost at least £5bn.

David Trossell – CEO of Bridgeworks – warns: “Even those people whom are responsible for averting disaster don’t plan properly because they are just ticking boxes and they never seem to think that the impossible thing could very well happen.”

Flooded: Why IT service continuity is your best insurance policy

Read The Article At:


Bridgeworks talks to Data Centre News about impact of growing video industry

IP traffic will reach 2.3 zettabyte per year! Our CEO, David Trossell shares his views on the future of video and the impact on data centres.

In the piece, David discusses the complexities of managing video transfer between data centres. “There are so many different applications for video, and all of them can be affected by bandwidth or latency – of both. How we produce consume and store information has changed dramatically over the past few years with the YouTube and Facebook generation.”

Click here to read the full feature on page 30 of DCN Magazine!


The Chartered Institute of Marketing talks to Bridgeworks CEO, David Trossell about how to support video and the challenges of latency

Marketers have an increasing array of tools to spread their messages, and attract and retain customers – and video is one of them.

David Trossell, CEO and CTO of Bridgeworks site the future of the internet is television because more and mroe peple are using streaming services for entertainment. Trossell adds: “Like many services, most of the video production work is done behind the scenes and that’s where there are pressures on data movement performance.

As a result, many marketing agencies are hampered with data movement difficulties – with the use of modern post-production facilities, many marketers are localising advertisements.”

Click here to read the full feature.


Industrial Internet

Industrial Internet: Bridgeworks talks to Cloud Tech about maximising potential

David Trossell has been chatting to Cloud Tech about how businesses can maximise the potential of the Industrial Internet.

The article talks about how the internet and the cloud has become an enabler of remote design, manufacturing, construction and engineering teams.  Time is a crucial consideration for the projects that these teams work, which can include data reliant and time-sensitive Internet of Things projects.  The is that network latency is having a negative impact on the profitability of the projects, as the process of getting large volumes of data to where they need to be, has become painfully slow.

In the article David Trossell gives some top tips for consideration and talks about how new technology can help solves latency and packet loss issues.

He says:

“Cloud can handle the peaks in storage and computing demand, but organisations must be able to get it up and down quickly in order to benefit from the potential cost efficiencies and the infrastructure agility that it can offer.

With the ubiquitous access to the internet it is now possible to gather data from every part of the world and bring it back to a central hub for analysis, and you can design an aircraft or a car in one country while manufacturing it in another”, says David Trossell, CEO and CTO of data acceleration company, Bridgeworks. He points out that this means a huge amount of data is constantly being moved around and that all of the data is logged.”

Click here to read the full article

Industrial Internet


data velocity

Data Velocity: ITProPortal discusses what faster data transfers means for business

Data velocity should be a key consideration for enterprises reliant on fast WAN data transfers to power their data strategies.

David Trossell was interviewed by ITProPortal about the subject of data velocity and the risks that slow transfer speeds place on businesses.   He recently told the publication that:

“Trying to send all this data down slow links is going to put you behind your competitors that have links 10x or 100x faster than you. However, just adding larger links isn’t always going to solve the problem. It’s like having large trucks but narrow roads. Wide Area Networks (WAN) and the cloud is full of these narrow roads killing off your network performance.”

The following article discusses the subject of data velocity and what that means for data analytics and business security.  It also covers the issue of latency and packet loss, alongside giving some best practice advice for enterprises to follow.

Click here to read the full article

data velocity

data resilience

ITProPortal: data resilience and the CIO agenda

Data resilience is a big deal for CIOs.  We’ve been talking with ITProPortal about this and how CEOs and CFOs should make a point to keep up with with the CIO’s agenda.

They were interested in why we thought it was important for the C-suite to consider the challenges for CIO and how data resilience and transformative technology should be considered when driving change.

David Trossell, CEO of Bridgeworks said:

“Success relies on many phases that exist around a company’s digital assets. They include monetisation and people to mention a couple. Chief Information Officers (CIOs) therefore want to ensure their organisations embrace their agenda, which is about pushing out and transforming the business. However, research suggests there is little evidence in the Chief Financial Officer agenda about anything to do with analysing the impact of digitisation, and how new technology innovations will change their roles. What’s clear is that they will evolve.”

The following resulting article explores these topics and data resilience in more detail. It also gives some top tips for businesses wanting to better understand the CIO agenda.

Click here to read the full article

data resilience

Cloud challenges

ITProPortal – How New Tech Will Help Businesses Solve Cloud Challenges

As the world’s reliance on data has increased, the nature of data volumes has also changed in line with this. Gone are the days where the WAN was required to move simple databases and office files.  We are generating Terabyte-sized volumes of data made up of a myriad of files types, and networks have had to expand in to coping with the pressures of moving video, images, pre-compressed and encrypted files.  There is no shortage of stats to show that this requirement will only increase in the years to come.

The problem is that increased usage of this type of file is creating challenges across the board for IT infrastructure.  As an example, manoeuvring large and ever-growing volumes of video or encrypted data – that cannot be compressed – dramatically affects the performance of even the fastest of networks.   It will also severely restrict how fast data can flow between sites, into the Cloud or even out to remote users.

Technologies that have historically done a great job of accelerating data – such as WAN Optimization – are redundant when faced with moving un-compressible data.  However, as the requirements have become tougher, it has opened up the market for a wave of tech innovation that is looking at the problem in different ways.

A recent ITProPortal article discusses the issue, stating:
In effect, by embracing new solutions, new business practices, and new processes, organisations of all types can address the challenges they face. They can also protect their businesses by investing in solutions that prevent human-made or natural disasters from damaging their customer relationships and reputations too.

With technology that can speed up data flows, they will gain the opportunity to analyse data in real-time to ensure they can gain the upper hand over their competitors and enable them to create corporate strategies that address the needs of their customers and markets.”

The full article discusses cloud challenges and solutions in more detail.

Click here to read.